No subscriptions. Pay once for Pro and keep every current and future Pro feature for the WhyFirst browser extension for life, including the AI intent judgments that come with it and are ready to use. You only need to buy more after those run out.
Free
$0USDforever
Up to 5 site rules
Intent check-in with a fixed pause
Notes only — no AI review unless you spend AI judgments
Fixed 3 daily exceptions
30 free AI intent judgments once you verify your account
Unlimited site rules, with URL path rules and allowlist exceptions
AI intent review with Clarify follow-ups (includes 10,000 AI judgments; 5,000 at regular price)
Custom pause length (1–30s) and an 8-second breath mode
Daily or weekly exception limits, configurable to any number or turned off entirely
Full-history trends, intent categories, and JSON / CSV export
Bring your own AI key or local Ollama, free forever
Includes all future Pro features and updates for the browser extension. Bought at the launch price, it also unlocks lifetime Pro access on the planned macOS, Windows and Android apps once they are released. After the launch price ends, those apps may need to be bought separately.
Includes 10,000 AI intent judgments while the launch offer lasts (5,000 at the regular price), added to your WhyFirst account when the purchase completes. Need more? Top up 5,000 judgments for just $3.
Private licensing: activation and license checks never send your browsing history, URLs, or intent notes.
How licensing works →
Pro is an account-level lifetime entitlement. Upon completing checkout, your WhyFirst account instantly activates Pro across your supported devices. Our licensing protocol issues a signed offline credential to your local extension, which remains valid for a 60-day grace period (configurable from 30 to 90 days) during extended offline use without phoning home. Checks only exchange cryptographic credentials and app versions — never your browsing history, domains, URLs, or intent notes. We offer an unconditional 7-day money-back guarantee on all Pro purchases.
All prices in USD. Applicable taxes calculated at checkout by our merchant of record, Creem. Backed by our 7-day money-back guarantee.
Free vs Pro
Every difference, side by side
No fine print: this is the complete list of differences, including the numbers you pay for.
CapabilityFreePro — Lifetime (Browser Extension)
Rules & gating
Site rules
Free · Up to 5
Pro · Unlimited
URL path rules & allowlist exceptions
Free · —
Pro · Included
AI intent review
Review on the check-in page
Free · Notes only by default
Pro · Included
Clarify follow-up questions
Free · —
Pro · Included
AI intent judgments included
Free · 30, once you verify your account
Pro · 10,000 launch offer · 5,000 regular
Top-up packs
Free · — (Pro only)
Pro · $3 per 5,000 judgments
Pause & exceptions
Check-in pause
Free · Fixed length
Pro · Adjustable, 1–30s
8-second breath mode
Free · —
Pro · Included
Daily exceptions
Free · Fixed at 3
Pro · Set any number
Weekly exception budget
Free · —
Pro · Included
Turn exceptions off entirely
Free · —
Pro · Included
Stats & data
Today, overview & 7-day summary
Free · Included
Pro · Included
Full-history trends & intent categories
Free · —
Pro · Included
Data export
Free · —
Pro · JSON & CSV
Models & platform
Bring your own AI key or local Ollama
Free · —
Pro · Free forever
Chrome, Edge & Firefox
Free · Included
Pro · Included
License activation & deactivation help
Free · —
Pro · Included
FAQ
Pricing questions
What does the launch price include?
The launch price is limited to the first 100 users. One payment of $7.99 buys lifetime Pro for the WhyFirst browser extension and adds 10,000 AI intent judgments to your WhyFirst account when the purchase completes. Once the planned macOS, Windows and Android apps are released, that purchase also unlocks lifetime Pro access on those platforms. After those 100, Pro costs $16, includes 5,000 judgments, and does not include that platform access; those apps may need to be bought separately. Nothing you already bought changes. The offer only decides what a new purchase contains.
What does “lifetime” cover?
Lifetime Pro covers the WhyFirst browser extension, on the browsers where you activate it: every Pro feature it has today, plus every Pro feature and update we ship for the extension later, with no further payment. Pro bought at the launch price also unlocks lifetime Pro access on the planned macOS, Windows and Android apps once they are released. A purchase made after the launch price ends does not include that access, and those apps may need to be bought separately. Our terms define “lifetime” as the lifetime of the product: as long as that product is maintained, the Pro access you paid for stays available to you.
What happens when my judgments run out?
Nothing is deleted and the rest of your plan keeps working. If you're on Pro, you can top up 5,000 judgments for $3 whenever you want, and the balance stays in your account for as long as it exists.
Do I have to pay to use WhyFirst?
No. Free is free forever: up to 5 site rules, a fixed check-in pause, 3 daily exceptions, today/overview/7-day statistics, and 30 AI intent judgments once you verify your account. Pro adds unlimited rules, URL path rules, AI review with Clarify, a configurable pause with the 8-second breath mode, flexible daily or weekly exceptions, full-history trends and JSON/CSV export.
Start free. Keep the pause that works.
Install it, try the check-in, and upgrade only if you want unlimited rules and an AI reading your reasons.